These additives are now causing a generation of pre-teen illnesses once only seen in the very elderly, and causing the soon to retire baby boomers to face illnesses that don't have to be endured. Salt, sugar and fat additives are manipulated at the molecular level to cause the pleasure centers of the consumer's brain (the very same pleasure centers affected by heroin addicts) to dramatically respond to and become addicted to the taste of the grocery store foods you eat, causing you to again, buy more, eat more, thus fattening yourself as well the food industry's (and the health insurance industry's) sizable wallets. Basically the food industry is creating and adding extremely addictive chemicals to processed foods of all types, with the single intent to get you to buy more, eat more, and repeat ad nauseum. And what he reveals is something many of us suspected, but is no less dramatically disturbing. A food industry whistleblower, to be precise. Moss is, essentially, an industry whistleblower. In this case, it's all too real, and you are the victim. There are times when you listen to horror audiobooks for sheer listening enjoyment. This is all too real, and YOU are the victim. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Includes a bonus PDF with endnotes from the book Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century - including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more - Moss’ explosive, empowering narrative is grounded in meticulous, often eye-opening research. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. And by the time he sat down, the meeting was over. When he was done, the most powerful person in the room - the CEO of General Mills - stood up to speak, clearly annoyed. Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. On the agenda: the emerging epidemic of obesity, and what to do about it. In the spring of 1999, the heads of the world’s largest processed food companies gathered at Pillsbury headquarters in Minneapolis for a secret meeting. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATUREįrom a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
0 kommentar(er)
