But it moves the market, so we all accept it and try not to think too much about consequences. These three become the culture of debt, the culture of anorexia and bulimia, the culture of guilt. We have the culture of consumerism, the culture of “beauty is pain”, the culture of “you just need to work hard enough and you’ll get what you want”. And if we feel good about our bodies, we won’t.Īt first sight all of this could seem like a conspiracy theory, but it makes a lot of sense. No wonder the industries want us to feel like we are not enough.
With that in mind it’s simple to understand why our low self-esteem is lucrative: according to the book, the cosmetic industry moves $20-bilion a year and the diet industry $33-billion, not to mention the 300-milion cosmetic surgery industry. Will you buy new make-up when you run out? Will you buy new clothes when winter collections arrive? If you are anything like most women, you would answer yes to both questions (if you didn’t, I’m very proud of you). How so? Well, if you’re a woman, just think about all of the cosmetics, make-up, diet pills, and clothes you purchased in the past 6 months. The Beauty Myth talks mainly about how low self-esteem in women has a gigantic economic and political value for the market. Book cover of “The Beauty Myth”īefore I started reading The Beauty Myth: How Images of Beauty Are Used Against Women (Naomi Wolf, 1991) I was thinking: “oh great, another book that will tell me how women are influenced by magazines, big news”.
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